Maybelline Reviews

Maybelline does offer free returns & exchanges. If customers are dissatisfied with their purchase after submitting an online form and returning the product, they will be refunded within 28 days. As for the shipping policy, it appears that Maybelline does not offer direct sales or shipping. Their products are available at mass market retailers, drugstores, and supermarkets nationwide. Customers are advised to return to the Maybelline website and click on the product they are interested in to locate a specific product. However, as of the last check in June 2021, Maybelline was not offering international shipping policies. Please note that this information might have changed, and it's always a good idea to check the official website for the most accurate and up-to-date information.

Maybelline New York offers a wide range of makeup products, cosmetics, and beauty services. The website features a Virtual Beauty Studio where customers can discover makeup products that are best for them using virtual tools and quizzes. They can explore personalized recommendations for a flawless routine in just a few clicks.

The new arrivals section showcases the latest makeup arrivals from Maybelline, including innovative products and extended shade ranges. Some of the new products include The Falsies® Surreal Extensions Mascara, Lifter Plump® Lip Plumping Gloss, Instant Age Rewind® Eraser Treatment, and Color Tattoo® Eye Stix.

The best sellers section features the most popular products. Some of the top-rated products include Instant Age Rewind Concealer, Great Lash Mascara, Sky High Mascara, and Matte Ink Liquid Lipstick. These products have stood the test of time and continue to be favorites among customers.

Maybelline's story is unique, with its roots dating back to 1915 when Thomas Lyle Williams wanted to create a product to embellish eyelashes. This led to the invention of the very first mascara and the birth of Maybelline. The brand has come a long way since then, with countless groundbreaking "firsts" and memorable moments that have significantly impacted the cosmetics industry.

Maybelline continues to be a top-seller in mass retailers worldwide, offering a wide range of products that cater to various beauty needs. Whether you're just discovering Maybelline or have been using it for decades, the brand offers a unique blend of classic and innovative products to enhance your beauty routine.

Maybelline, a leading cosmetics brand, has a premium pricing strategy. The brand targets affluent urban females, working-class women, as well as teens and young adults from upper-class society. The prices of Maybelline products are considered high and are seen as luxury items, especially in the USA. The products are available in a range from $10 to $100 depending on the type of product. This premium pricing strategy helps the brand serve a niche customer base with its high-quality product line.

In addition to this, Maybelline follows a standardized pricing strategy. This approach ensures that customers receive consistent prices across all products, regardless of the specific item or its packaging. This strategy encourages product demand and brand loyalty. It is rooted in an attitude that emphasizes value for all consumers, not just those who can afford it.

Furthermore, Maybelline's pricing strategy is a balanced marketing mix of market competitiveness, consumer psychology, promotional appeal, and regional adaptation. This ensures the brand remains both accessible and desirable to a wide range of consumers.